Depending on who you ask, there are differing opinions on how best to store silk neckties. The most popular method being hanging from a designated tie rack. While this is the most convenient method, you pay a price for this convenience in the long run. This method has failed me and innumerable others who walk around wearing distorted and puckered shaped high-end, brand name ties.
The good news is that you can have these pricey silk ties repaired. Tie Crafters of New York is my go-to spot for resolving these issues. They have a simple mail-in process which you can learn more about here: (http://tiecrafters.com/). If you live in NYC, don't waste your time trying to find their physical location as the storefront isn’t marked and usually ends in a frustrating game of chase the dog’s tail.
I reached out to Steffano Ricci, maker of luxury hand printed ties which cost several hundred a pop and asked them what they recommend for storage. According to their Park Ave in house tie expert, the trick to preserving your fine neck-wear is to roll them up backwards! Storing them in this reversed fashion helps to keep them intact and ready-to-rock pucker free.